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Apple Paid Out About $60 Billion To App Store Developers In 2021

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Apple Paid Out About $60 Billion To App Store Developers In 2021
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Apple Paid Out About $60 Billion To App Store Developers In 2021

Despite facing numerous antitrust lawsuits and tighter regulations in certain markets, Apple today reported new figures indicating record App Store growth in 2021. The company in a press release said it has now paid out more than $260 billion to app developers since the App Store first launched in 2008, a number that’s up from the $200 billion Apple reported at the end of 2020 — meaning, in 2021 alone, Apple paid developers a total of at least $60 billion.

That number is a lot larger than the payouts reported in previous years.

For comparison, Apple by the end of 2019 had paid developers a total of $155 billion since the App Store’s debut. The year prior, it had said that figure was around $120 billion. Reading between the lines, that means payouts to developers jumped by $35 million from 2018 to 2019, then grew by another $45 billion from 2019 to 2020.

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Unfortunately, the payouts number Apple shared no longer helps to provide clarity into the state of the overall App Store’s economy, as the percentages paid by individual apps will vary.

In more recent years, Apple has adjusted its commission structure to reduce its own cut of developer revenue amid increased regulatory scrutiny of its App Store business practices, antitrust complaints and lawsuits — including the ongoing case with Epic Games, now under appeal.

With the launch of Apple’s Small Business Program announced in November 2020, the company reduced its commission from 30% to 15% on qualifying apps (those that earned up to $1 million per year). In 2021, Apple also dropped commissions for select news publishers’ apps if they chose to participate in its Apple News Partner Program. Apple hasn’t said how many developers and publishers have actually taken advantage of these opportunities, only that a “vast majority” of apps would qualify for the small business discount.

Apple Paid Out About $60 Billion To App Store Developers In 2021

In announcing another App Store record, Apple seems to be toeing a fine line between its usual self-promotion and not calling too much attention to its outsized gains. The company noted App Store customers had spent “more than ever” between Christmas Eve and New Year’s Eve in 2021, driving double-digit growth from last year.

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However, Apple didn’t offer any hard numbers to document this milestone as it had last year, when it had then noted consumers spent $1.8 billion on digital goods and services during the week between Christmas Eve and New Year’s Eve 2020, driven largely by spending on games.

Today’s figures follow what has otherwise been a transitional year for the App Store.

The company has seen more developer pushback over App Store scams, which became a topic for a Congressional hearing, as well as the ongoing difficulties with the App Review process. Apple this year was also ordered to make App Store changes that would have permitted links to third-party payment options as a result of the Epic lawsuit ruling, but was later granted a last-minute reprieve from the court order while the case is appealed. However, Apple has had to loosen its grip over the App Store in other markets, like Japan and South Korea, where regulators pushed Apple to allow links to external websites and took other measures to curb its commissions.

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In addition to its App Store figures, Apple also offered updates on its other services businesses, including Apple Arcade, Apple Fitness+, Apple Music, Apple TV+, Apple News+, Apple Podcasts, Apple Books, Apple Pay and Wallet, Apple Maps and iCloud+.

Of note, Arcade now features more than 200 games, Apple Music now has 90+ million songs in lossless audio, Apple TV+ has won 190 industry awards, Apple Fitness+ has grown to include nearly 2,000 sessions of workout content, Apple News remains the No. 1 news app everywhere it’s available, Apple Pay has reached nearly 60 countries and regions, and customers used 30 million NFC tickets in Apple Wallet in 2021.

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Twitter Yet To Register In Nigeria Despite Lifting Of Ban – ICIR

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Twitter Yet To Register In Nigeria Despite Lifting Of Ban - ICIR
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Twitter Yet To Register In Nigeria Despite Lifting Of Ban – ICIR

The Federal Government announced on Thursday that it had lifted the ban on Twitter, but an investigation has shown that the social media app has not met some of the conditions listed by the Federal Government.

A presidential committee comprising all relevant government agencies that engaged and worked directly with Twitter had given some conditions to the social media platform before the ban could be lifted.

The condition listed by the Federal Government committee that interacted with Twitter included that the platform would open an office in Nigeria, have a country representative, register with the Corporate Affairs Commission (CAC), and get National Broadcasting Commission’s licence.

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Others included: fair tax payment and dealing with sensitive content to national security and cohesion.

Twitter Yet To Register In Nigeria Despite Lifting Of Ban – ICIR

Twitter would also train Nigerian IT personnel and strategic intelligence officers to report abuse and infractions noticed by the government.

All of these conditions, Chairman of the Technical Committee for Nigeria-Twitter Engagement and Director-General National Information Technology Development Agency (NITDA) Kashifu Inuwa Abdullahi Abdullahi, said Twitter had agreed to.

He also said Twitter had agreed to set ‘a legal entity in Nigeria during the first quarter of 2022.’

In addition to setting up a local office or a legal entity in the country, he said Twitter had agreed to appoint a ‘designated country representative’ to hold talks with the Nigerian government when required.

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“Twitter has agreed to comply with applicable tax obligations on its operations under Nigerian law. Twitter has agreed to enrol Nigeria in its Partner Support and Law Enforcement Portals,” the statement read.

Meanwhile, a search on the Corporate Affairs Commission (CAC) website shows that Twitter is not yet registered in Nigeria.

This means the social media app may not have met all the conditions listed by the Nigerian government before the ban was suspended.

THE Federal Government lifted the suspension of Twitter operations in Nigeria in the early hours of Thursday after approval by President Muhammadu Buhari.

Abdullahi made it known in a statement on Wednesday.

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See What Twitter agrees with Nigerian Government

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Twitter agreement with Nigerian Government
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See What Twitter agrees with Nigerian Government

President Muhammadu Buhari has approved the lifting of the suspension on the Twitter operations in Nigeria.

The lifting, according to a statement signed by Kashifu Inuwa Abdullahi, director-general, National Information Technology Development Agency (NITDA), will be effective from midnight, January 13, 2022.

In June 2021, the government announced the indefinite suspension of Twitter’s operation in Nigeria after the platform deleted tweets made by President Muhammadu Buhari, who had threatened to treat members of the Indigenous People of Biafra (IPOB) in the language they understand.

Three months ago, the president said he had directed that Twitter suspension be lifted — only if the conditions are met to allow citizens to use the platform for positive engagements.

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Some of the conditions include legal registration of operations, taxation, and managing prohibited publications in line with Nigerian laws.

While announcing the lifting of the ban, the government noted that Twitter has agreed to meet the set out conditions.

REGISTRATION OF TWITTER WITH THE CAC

One of the conditions given by the federal government is that the social media giant must register with the Corporate Affairs Commission (CAC) in Nigeria.

The statement added that Twitter has agreed to register with the CAC.

“Twitter has committed to establishing a legal entity in Nigeria during the first quarter of 2022. The legal entity will register with the Corporate Affairs Commission (CAC),” the statement reads.

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“The establishment of the entity is Twitter’s first step in demonstrating its long-term commitment to Nigeria.”

APPOINTMENT OF COUNTRY REP

The government also noted that Twitter would appoint a designated country representative to interface with Nigerian authorities.

The Global Public Policy team is also directly available through a dedicated communication channel.

TWITTER WILL PAY TAX

The statement noted that the micro-blogging platform has agreed to comply with applicable tax obligations on its operations under Nigerian law.

ENROL NIGERIAN OFFICIALS TO MANAGE PROHIBITED CONTENT

The federal government said the company also agreed to enrol Nigeria in its Partner Support and Law Enforcement Portals.

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According to the statement, the portal will provide a direct channel for government officials and Twitter staff to manage prohibited content that violates Twitter community rules.

Additionally, the portal will provide a channel for the law enforcement agencies to submit a report with a legal justification on content that violates Nigerian Laws.

TO PLAY BY NIGERIA RULES AND CULTURE

The government said Twitter also agreed to act with a respectful acknowledgement of Nigerian laws, national culture and history on which such legislation has been built.

The platform will work with the federal government and the broader industry to develop a Code of Conduct in line with global best practices, applicable in almost all developed countries.

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Breaking: FG lifts ban on Twitter

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Breaking: FG lifts ban on Twitter
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Breaking: FG lifts ban on Twitter

The Federal Government of Nigeria has lifted the suspension of Twitter operations in the country, following President Muhammadu Buhari’s approval.

The decision was revealed by the Chairman Technical Committee Nigeria-Twitter Engagement and Director-General National Information Technology Development Agency (NITDA), Kashifu Inuwa Abdullahi, CCIE.

In a statement on Wednesday in Abuja, Kashifu noted the approval was given following a memo written to Buhari by his Minister of Communications and Digital Economy, Prof Isa Ali Ibrahim.

He said: “The Federal Government of Nigeria (FGN) directs me to inform the public that President Muhammadu Buhari, GCFR, has approved the lifting of the suspension of Twitter operation in Nigeria effective from 12am tonight, 13th January 2022.

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Breaking: FG lifts ban on Twitter

“The approval was given following a memo written to the President by the Honourable Minister of Communications and Digital Economy, Prof Isa Ali Ibrahim.

“In the Memo, the Minister updated and requested the President’s approval for the lifting based on the Technical Committee Nigeria-Twitter Engagement’s recommendation.”

Twitter operations in Nigeria were suspended in June 2021, days after Buhari’s tweet was deleted.

In November last year, Information Minister Alhaji Lai Mohammed, said correspondence between us and Twitter had reached an advanced stage.
Mohammed noted: “We have a few more issues to resolve. Out of about 12 conditions, Twitter has been able to meet 10.

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“Very soon, all issues will be resolved in a way that will be good for both our country and Twitter.”

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